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Uber to Airbnb: what can B2B learn from the prosumer model? – Econsultancy
Excerpt… Traditionally, B2B has been less transparent than B2C. Whether it be pricing or promises. That’s perhaps to be expected when talking about service propositions. But increasingly corporate...
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It’s Time to Forget the Fold – FutureLab
Digest… In a recent TIME article, What You Think You Know About the Web Is Wrong, Chartbeat CEO Tony Haile (@arctictony) upends the “above the fold” gospel by noting, 66% of attention on a normal...
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Emotion Beats Data in B2B Decision Making: Study – Chief Marketer
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals....
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Sequencing Ads More Effective Than Call-to-Action Messages [Study] – ClickZ
Digest… A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. The study reveals that sequencing ads engage...
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B2B Salespeoples Most Highly Valued Customer Conversations – Marketing Charts
Excerpt… B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota. Some 38%...
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Three Secrets of Selling Services: Solving Problems – Forbes
Digest… As you’re leading the sales conversation, you can talk specifically about people obstacles. People problems come in all shapes and sizes: – > Recruiting top talent – > Employee...
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Three Scientifically Proven Tests to Select a Name That Works – Profs
Digest… Here are three simple tests to select a name that works. 1. Is your name easy to say? Forget Greek, forget Latin, forget inventing new words. The very first (and most important!) test comes...
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[FREE] The SiriusDecisions Messaging Nautilus
Messaging is one of the biggest disconnects between marketing, sales, and product today. The misalignment stems from a lack of shared understanding about the target audience and a traditional focus on...
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Four Ways People Think and How to Convince Them to Buy – Profs
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: www.marketingprofs.com Aren’t they all #4?
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The B2B NN primer on messaging architecture – B2B News Network
Messaging architecture defines what a company seeks to accomplish with its products and services, defines how it will accomplish those goals and what it all means in terms of product or service...
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Trust, Differentiation, and Messaging – Gartner
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blogs.gartner.com Not too hot about #3, but the other two are critical.
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Why Tailoring Copy for Segments Isn’t Enough – Crazy Egg
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: blog.crazyegg.com And upon CT, you’ll find details as to how to approach each level.
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Effective Value Messaging: The Definitive Guide — myxyx via Medium
marketingIO: One Source for All Marketing Technology Challenges. See our solutions. Source: medium.com Just tremendous. A great outline to follow for value messaging. CT for details.
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What The Rise Of Supercharged Messaging Apps Means For CMOs – Forbes
“We’ve already seen some pilot programs and interesting hints as to what the future may look like: Facebook Messenger added features that enable users to send and receive money. WhatsApp partnered...
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